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  Alana Schetzer has worked in the industry 

  for more than 13 years. 

  She worked at Fairfax Media, including five

  years as a news reporter at The Age.

  She has taught at the University of 

  Melbourne for six years.

  She delivers workshops and training for

  government departments, schools, not-for-

  profits and businesses

Alana is a walking newsroom; she always has half a dozen story ideas percolating in her head. And they are never tired ideas - they are fresh stories with new ways of reporting. 

The strength of Alana's journalism is her keen interest in the world around her, she never switches off, always observing, questioning - working on the next story.

Alana is a journalist of tomorrow - questioning what is the next platform for quality journalism, how it will be financially supported and what is the future of journalism in the face of social media and self publishing. She does not pine for yesterday - she seeks opportunity in what comes next. 

- Jason Dowling, then-Social Affairs Editor, The Age




Alana kicked off her career as a news reporter at Fairfax Media's Heidelberg & Diamond Valley Weekly, before moving onto the inner-city newspaper, The Melbourne Times. She was then selected for a highly competitive cadetship at The Age, where she worked for five years as a news reporter, sports columnist and reviewer


Alana has worked as a freelance copywriter since 2018 and has worked with clients including Mahlab, Monash University, Australasian Institute of Mining and Metallurgy, Victorian Comprehensive Cancer Centre, Victorian Responsible Gambling Foundation, Australian Psychological Society, Lort Smith, Penington Institute and many more.


Alana has travelled to Kenya, Fiji, Bali, New Zealand, Flinders Ranges, Uluru and across south-east Queensland to write travel stories and commercial material for publications including Business Traveller Asia-Pacific, Good Food, Voyeur Magazine (Virgin Australia), Holidays with Kids and many more. 


Alana is a highly experienced media trainer and educator who delivers custom lectures, workshops and training for media and journalism students, corporate clients and not-for-profits. She has worked with Express Media, The Stella Prize and RMIT.


Alana has worked with businesses, government departments, charities, events and not-for-profits to bring their messages to the public.


Alana has been a lecturer and tutor at the University of Melbourne since 2014, where she teaches undergraduate and postgraduate students across journalism, media, writing and communications. She has also worked as a subject-co-ordinator at La Trobe University and as a tutor and guest lecturer at RMIT.


Alana is a highly sought-after speaker, panelist and MC who is engaging, informative and entertaining. She has been a speaker and MC at Canberra Writers Festival, Emerging Writers Festival, Digital Writers Festival, National Young Writers Festival, Storyology and spoken at industry events including Media Stable. Her deep knowledge of the industry, insights and sense of humour makes her an invaluable speaker.


Alana has also made multiple guest appearances on radio including 3AW and ABC been a guest on media industry podcasts such as The Fourth Estate, been interviewed on Channel 7's Sunday Night and Sunrise.





2017 Dart


Asia Pacific


Women in Media


Host and panelist at writers festivals

Regular guest on radio

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